style guide.

BLACK FRIDAY. IT'S A WOOZY.

society.

If you feel a profound distrust for the Black Friday deals, you are not alone. The risk of being lured into emptying your bank account for products that you neither want nor need in the long-run has always been high. But in recent years the phenomenon has taken an evil twist, with retailers purposely deceiving customers by promoting heavily disc...

society.

BLACK FRIDAY. IT'S A WOOZY.

society.

society.

THE DIRTY SECRETS OF DISCOUNTING.

society.

As consumers, it’s hard to resist a good sale. See something that’s 40 or 50 percent off and you may want to grab it before the price goes back to normal or the product sells out. Retailers know that. But is that ‘sale’ price really a special, red...

society.

TATTOOS: A TIME CAPSULE FOR IDENTITY.

society.

Tattoos tell stories, provide constant reminders, represent cultural references and express feelings and ideas. But why, in a world where everything is changing at an unprecedented pace, people would want something that cannot be easily removed?

society.

THE TYRANNY OF FASHION.

society.

The most ‘sustainable’ piece of clothing isn’t made of recycled fabric or sewed with a wind-powered sewing machine. The most environmentally friendly product is the one already in your closet, that you can proudly wear year after year, without buy...