IT'S A KIND OF MAGIC.
In this article, where we explore the meaning of Craftsmanship in modern times. As a brand focused exclusively on artisanal shoemaking, we have thought carefully about the value of contemporary craft, and why it continues to play such a vital role in our lives and in society.
CRAFTSMANSHIP IS PURPOSE.
First of all, Craftsmanship is purpose, and not just in shoemaking; it is the pursuit of excellence and timelessness; it is about tradition, skills, experience, thoughtful design and quality materials; it is passion and attention to detail and the commitment to creative, enduring, breathtaking products.
CRAFTSMANSHIP IS PERSEVERANCE.
It takes time and attention to fully appreciate true Craftsmanship. You do so because you appreciate the highest of standards. Durability. Symbolism. Simplicity. Elegance. Appreciating Craftsmanship means honouring the history of those who came before us. Craftsmen participate in activities with roots often dating back to the origin of civilisation. By purchasing and enjoying handmade goods, you are preserving and persevering.
CRAFTSMANSHIP IS A HUMAN EXPERIENCE.
Craftsmanship explores the human experience beyond consumerism and fast fashion. Craftsmanship means slowing down the production process, focusing on the product: its purpose, its intrinsic value and its capacity to add beauty and wellbeing to those who own it. It is a passion for betterment. It is a sensibility, a feeling for the materials, a sense of interpretation. The craftsman leaves an indelible mark on its product, mark that you can actually recognise: the touch of the human hand has made the difference.
CRAFTSMANSHIP IS A MINDSET.
Craftsmanship is not a destination; in the fullest sense of the word, Craftsmanship is a way of life. It is about adhering to a set of values and principles that produce objects that are not only functional and beautiful but also make for a sustainable lifestyle. Craftsmanship is a way of thinking where humanity is in tune with nature, working in harmony with the environment and the communities, not against them. Craftsmanship is about a world that is built to last. It comes from a belief that human beings deserve a better world than we find ourselves in.
CRAFTSMANSHIP IS QUALITY OVER QUANTITY.
Craftsmanship requires that you prioritise quality over quantity, less over more, simple over complex. It's all about the product intrinsic value: it is what is inside that matters the most. As a result, high standards are not just applied to the final product, but to each and every material that goes into it, and to every manufacturing step.
CRAFTSMANSHIP IS SUSTAINABILITY.
The appreciation of Craftsmanship reveals the growing public awareness that personal choices can scale to have significant impact on global issues and that the current status quo is unsustainable. The practice and ideology of craft offer a sustainable alternative to mass-consumption and increasing pollution in landfills and oceans.
CRAFTSMANSHIP IS MAGIC.
Watching a master craftsman at work can be enchanting. The amazing and long-lasting memory of skills is so ingrained in muscle memory that each movement is meaningful yet effortless. The magic culminates when a basic material such as leather is converted into a delightful product. Even if you can’t afford to invest in high craftsmanship at each turn, perhaps you can begin to invest selectively. And discover what difference magic can make.
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At UNTAMED STREET we embrace craftsmanship. UNTAMED STREET collections are all artfully handcrafted in Italy, in the Medieval town of Montegranaro, Marche with locally sourced materials. Producing high-quality, handcrafted products is a collaborative enterprise with our suppliers - small, family-owned workshops whose obsession for craftsmanship matches our own.