privacy policy.


GENERAL.

Untamed Street recognises the importance of protecting the privacy of your personal data. We have instituted strict policies and security measures to protect the information you provide us. This is the Privacy Policy for the Untamed Street website www.untamedstreet.com (the "Website").

WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR PERSONAL INFORMATION.

Untamed Street LTD, a company registered in England and Wales with company no. 16940247 (“Untamed Street”, "We” or "Us") is the controller of your personal data. Untamed Street’s affiliated companies and selected suppliers may process your personal data on our behalf and in accordance with our instructions as stated below and are thereby processors of your personal data. You may contact Untamed Street at any time via e-mail at care@untamedstreet.com or via mail at 14 Curzon Street, Mayfair, London, W1J 5HN, United Kingdom.

CATEGORIES OF DATA PROCESSED, PURPOSE AND LEGAL BASIS FOR PROCESSING.

GENERAL - Below is a summary of the categories of data we process, the purposes of processing the data, and the legal basis on which we process your data. Our processing of your personal data depends in part on whether you have subscribed to a membership with us. The processing of personal data relating to non-member customers, as well as our members’ personal data, is described below.

CUSTOMERS (NON-MEMBERS) - Data collected when you shop on our Website or use our online services include:

Contact details. If you make a purchase online, we will collect your name, address, e-mail address, telephone number, country of residence, title (Ms./Mr. or other title) and social media account contact details. Not all information is required to make a purchase. We have marked mandatory information with the symbol (*) on our website. We will use your contact information to (i) process your purchase/orders and any returns, exchanges and complaints you may have relating to your purchase; and to (ii) communicate with you regarding your purchase and to answer and administer any questions or comments you may have regarding our products or services. The legal basis is that processing your data is necessary for us to fulfil our contractual obligations to you under the purchase agreement. We will retain your data for as long as necessary for this purpose. We may also process your contact details to keep you informed via email, SMS, letters, telephone, WhatsApp, and other social media about our special events or promotions. The legal basis is our legitimate interest in marketing our products to our existing customers. We may use your contact details for direct marketing purposes for up to 12 months after your latest purchase, subject to your ongoing right to opt out. You are entitled to reject our marketing messages at any time by clicking on the unsubscribe link included in each message or by contacting customer service at care@untamedstreet.com.

Credit card and payment details. If you make a purchase online, your payment credentials are encrypted and collected directly by our PCI-DSS compliant payment gateway providers (such as Shopify Payments or PayPal). Untamed Street does not store, view, or retain your raw credit card numbers or security codes. The legal basis for this transfer is that processing is necessary for us to fulfil our contractual obligations to you under the purchase agreement.

Previous purchases and returns. If you have signed up for an account, we will store information regarding your purchases and returns online. Such information encompasses product, size, price and date of purchase. We will also store information regarding your recently viewed items. This will allow you to keep track of your purchases, returns, and recently viewed items by logging into your personal account. The legal basis is our legitimate interest in providing you with the service of a personal account, as requested when you signed up for the account. You may choose to deregister your account at any time. The legal basis is our legitimate interest in providing our customers with speedy and efficient service after the purchase.

MEMBERS - When you subscribe to become a member, you will enter into an agreement with Untamed Street (the "Membership Policy"). You may sign up for membership by subscribing to the services provided by Untamed Street in accordance with the Membership Policy. The membership is completely voluntary, and subscribing to membership is not a requirement for purchasing Untamed Street’s goods.

Data collected when signing up for membership. When you sign up for membership, Untamed Street collects your name, address, e-mail address, telephone number, country of residence, date of birth, title (Ms./Mr. or other title) and social media account contact details. Untamed Street processes the data to create your personal account and to process the membership, which includes certain features such as (i) sending out invitations to special events/promotions, (ii) profiled marketing offers through email, SMS, letters, telephone, WhatsApp, and other social media. The legal basis is that processing is necessary for us to fulfil our contractual obligations to you under the Membership Policy. We will retain your data for as long as necessary for this purpose.

Data is collected when shopping online. Data collected when you shop on our Website or use our online services includes:

(i) Contact details: when you purchase a product online, Untamed Street will process your contact details for the following purposes: (a) to process purchases/orders and returns, exchanges and complaints; (b) to communicate with you regarding the purchases and to answer and administer any questions or comments that you may have regarding Untamed Street’s products or services. The legal basis is that processing is necessary for us to fulfil our contractual obligations to you under the purchase agreement.

(ii) Previous purchases and returns: Untamed Street will also process data regarding your contact details and previous purchases and returns online (product, size, price and date of purchase). The information will be processed for the following purposes: (a) Administering returns and complaints. The processing is based on our legitimate interest to provide our members with speedy and efficient service after the purchase; (b) allowing you to keep track of your purchases and returns by logging into your account. The legal basis is that processing is necessary for us to fulfil our contractual obligations to you under the Membership Policy.

(iii) Credit card and payment details: if you make a purchase online and choose to pay by credit card, you will provide your credit card information for the purpose of making payment for the purchase. The legal basis is that processing is necessary for us to fulfil our contractual obligations to you under the purchase agreement. As a member, you may also choose to save your payment details for future purchases to speed up checkout. If selected, your payment data is securely tokenised and stored directly by our PCI-DSS compliant payment provider; Untamed Street never retains or has access to your full credit card credentials. The legal basis for this processing is your consent. We will retain your data for as long as necessary for this purpose.

(iv) Data collected when using Untamed Street website services: Untamed Street will store information regarding your recently viewed items when browsing Untamed Street’s website. This will allow you to keep track of your recently viewed items by logging into your personal account.

Please note that the processing of your data is necessary in order for us to be able to fulfil our contractual obligations to you under the Membership Policy and in our legitimate interests of providing you with the products and services that interest you, generating Untamed Street’s business and growing revenue, as well as understanding our customers better.

COOKIES AND TRACKING TECHNOLOGIES.

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic and support our marketing activities. Cookies are small text files that are stored on your device when you visit our Website.

We use different types of cookies, including:

(i) Necessary cookies, which are essential for the functioning of the Website,
(ii) Analytics cookies, which help us understand how visitors interact with the Website,
(iii) Marketing and targeting cookies, which are used by our third-party advertising partners (such as social media networks like META, Google and TikTok) and us to serve personalised advertisements across the web and measure ad performance.

Where required by law, we obtain your consent before placing non-essential cookies on your device through a cookie banner.

You can manage or withdraw your consent at any time through your browser settings or via the cookie management tool available on our Website.

For more information about the cookies we use, please refer to our Cookie Policy.

NEWSLETTER SUBSCRIBERS.

If you have subscribed to one of our newsletters either through email and/or SMS, we will use your contact details to send out such a newsletter. The legal basis for this processing is your consent. The newsletters will be sent to you until you unsubscribe from the newsletter service. You can easily withdraw your consent at any time by clicking the "unsubscribe" link at the bottom of our emails, replying "STOP" to any of our SMS messages, or contacting us at care@untamedstreet.com.

CUSTOMER SERVICE.

If you have contacted Untamed Street regarding a complaint, return, or question, the e-mail or chat conversation will be stored. We retain this communication history for 6 years from the date of your last interaction to ensure we can provide you with seamless, personalised, high-quality support based on your past preferences and order history, regardless of whether you have an active customer account.

We will continue to store this information to better service your future needs unless you explicitly request the erasure of your personal data. The legal basis for this processing is our legitimate interest in providing efficient, long-term post-sale customer support and managing our ongoing relationship with you.

ANONYMISED DATA.

We may also use anonymised, aggregated, or pseudonymised data for internal marketing and demographic studies to better understand customer preferences, improve our services and measure the performance of our advertising campaigns.

CONSENT AND WITHDRAWAL.

Where processing is based on consent (e.g. newsletters), we will obtain your explicit consent through clear opt-in mechanisms. Should you wish to object to, or withdraw your consent to, any of our processing, please contact us at care@untamedstreet.com. Please note, however, that your withdrawal will not affect our right to process your data when such processing is necessary to perform our contractual obligations to you, and/or to the extent we are required to process your data by law or to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions. If you withdraw your consent to any consent-based processing, we will cease all such processing.

DOES UNTAMED STREET SHARE YOUR INFORMATION WITH OTHERS?

We do not sell or rent our customers' personal data to any other entity. We may share your data with our affiliated companies. If you have subscribed to membership with Untamed Street, we may combine your data provided to us with data that you have provided to such affiliated companies for the purpose of improving our services to you. The legal basis for the processing is that it is necessary for Untamed Street’s performance of the Membership Policy.

Untamed Street may also share your data with selected suppliers who perform functions on our behalf, such as our international e-commerce and fulfilment partners (including Global-e), companies fulfilling orders and delivering orders, processing payments, carrying out promotional services or data management, maintaining our website, distributing e-mails, sending out our newsletter, providing client communications and managing our customer database. As necessary, the personal data you provide to us may be processed by these third parties, solely on Untamed Street’s behalf and in accordance with Untamed Street’s instructions as data processors. We do not authorise any of our suppliers to make any other use of your personal data.

If Untamed Street is subject to an actual or potential merger, acquisition, or similar corporate transaction, we may share your data with potential and actual buyer(s) and their financial and legal advisers, subject to such third parties undertaking appropriate confidentiality obligations.

TRANSFER OUTSIDE THE UK AND EU/EEA.

We may share your data with our selected suppliers, who may process it in countries both inside and outside the United Kingdom (UK) and the EU/EEA when performing functions on our behalf. If you have subscribed to membership with Untamed Street, we will share your contact details and information on previous purchases and shopping preferences with our affiliated companies both inside and outside of the UK and EU/EEA.

Please note that countries outside of the UK and EU/EEA may not provide an adequate level of protection for your personal data. Untamed Street has, however, taken appropriate safeguards to ensure that the receiving parties in countries outside the UK and the EU/EEA provide adequate protection for your data. Transfers outside the UK and EEA are safeguarded by appropriate mechanisms such as:

(i) Standard Contractual Clauses adopted by the European Commission and/or the International Data Transfer Agreement (IDTA) / UK Addendum approved by the UK Information Commissioner’s Office (ICO),
(ii) the EU-U.S. Data Privacy Framework and the UK Extension thereto (where applicable),
(iii) other lawful transfer mechanisms under applicable data protection laws.

Please contact us at care@untamedstreet.com if you want further information on the safeguards in place or a copy of them.

YOUR DATA SUBJECT RIGHTS.

In this section, we have summarised your data subject rights to request access, portability, rectification, erasure of your personal data, to restrict the processing of your personal data, to object to processing, and your right to lodge a complaint with the supervisory authority. If you want to exercise your rights, please email us at care@untamedstreet.com. Should you wish to lodge a complaint with the supervisory authority, you need to contact the authority directly.

If you have signed up for a membership with Untamed Street, you will also be able to access, rectify and erase some of your data by logging in to your private account. Notwithstanding anything to the contrary herein, Untamed Street reserves the right to keep and process your personal data in accordance with this policy to the extent necessary to perform our contractual obligations to you, and to the extent we are required to process your data by law or in order to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions.

Right of access. You have the right to obtain confirmation of whether personal data concerning yourself are being processed and, where that is the case, access to the personal data and information regarding, inter alia, the purpose of processing, the categories of personal data concerned, the categories of recipients to whom your data have been or will be disclosed, and the envisaged period of time for which personal data will be stored (or the criteria for determining this).

Right of rectification. You have the right to request rectification of inaccurate personal data concerning yourself, and to complete incomplete data.

Right of erasure. Under certain circumstances, you are entitled to request that we erase your personal data or restrict our processing of your data, namely in the following events: (1) When it is no longer necessary for us to process your data, taking into consideration the purposes for which it was collected. (2) When our processing is based on your consent and you have withdrawn your consent, and there is no other legal basis for the processing of your data. (3) When our processing of your data is based on a legitimate interest legal basis, and you object to such processing, and there is no overriding legitimate ground for our processing. (4) When you have objected to our processing of your data for direct marketing purposes. (5) When your personal data has been unlawfully processed. (6) When the personal data must be erased for compliance with a legal obligation that applies to us. (7) When the personal data collected concerns a child (under 13 years of age) in relation to the offer of information society services.

Right to objection - direct marketing and profiling. You have the right to object at any time to our processing of your personal data for direct marketing purposes, which includes profiling to the extent that it is related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing.

Data portability. If our processing is based on your consent or if the processing is necessary for our performance of a contract with you, you have the right to request that the data which you have provided to us be provided to you in a structured, commonly used and machine-readable format, and you also have the right to transmit such data to another controller.

Right to lodge a complaint with a supervisory authority. If you consider the processing of your data to be in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority. In the United Kingdom, this is the Information Commissioner’s Office (ICO) (www.ico.org.uk). In the EU, you may contact the supervisory authority of your habitual residence, place of work, or the place of the alleged infringement.

RETENTION PERIODS

We retain personal data only for as long as necessary for the purposes described in this Policy:

(i) Order-related data: for the period required by legal obligations (e.g. accounting and tax requirements), usually up to 10 years,
(ii) Customer service communications: up to six (6) years from the date of your last interaction to support ongoing customer relationship management.
(iii) Marketing data: up to 12 months from last interaction,
(iv) Account data: until account deletion or after a reasonable period of inactivity, after which accounts may be deleted or anonymised.

VERSION OF THE PRIVACY POLICY.

The latest update of the Privacy Policy of Untamed Street was made on May 31, 2026.