cookies.
WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit a website. Untamed Street LTD (company number 16940247) (“Untamed Street”, “we”, “us”) also uses similar technologies (such as pixels, tags, SDKs and local storage) that help us operate our website www.untamedstreet.com (the “Website”), remember your preferences, understand how the Website is used, and (where enabled) deliver and measure advertising.
HOW WE USE COOKIES.
We use cookies and similar technologies for the following categories:
A) Strictly Necessary & Functional Cookies. These cookies are required for the Website to function, to allow you to move freely around our platform, or to remember your choices (such as language or region). They cannot be switched off in our systems. Examples:
(i) Data Capture Tool: This cookie is used to let us know that you have opened a data capture form on our website. No customer data is stored in this cookie, and it is automatically deleted after one (1) day.
(ii) Core Functionality: Cookies set in response to actions you take, such as setting privacy preferences, logging in, adding items to a cart, or completing checkout.
B) Analytics Cookies (Consent-Based). These cookies are used to collect information about how visitors use our website so we can measure and improve performance. Examples:
(i) Google Analytics: These cookies collect data anonymously to compile reports on the number of visitors, time spent on pages, traffic sources, user journeys across our platform, and which specific pages were visited. A unique User-ID may be assigned to logged-in users, enabling anonymised website tracking across multiple devices (such as tablets, desktops, and mobile devices). No personally identifiable data is collected or connected to this User-ID.
C) Marketing/Advertising Cookies (Consent-Based). These technologies track your activity across websites and devices to profile your interests, allowing us and our partners to deliver, measure, and optimise relevant advertising campaigns.
(i) Facebook / Meta Pixel: Placed by Meta, this tracking enables us to collect or receive information from our Website and elsewhere on the internet, using that data to measure, optimise, and build custom audiences for advertising campaigns served across Meta technologies (including Facebook and Instagram). It allows Meta to provide measurement services and deliver targeted advertisements on their platforms and other websites based on which content a user has viewed and interacted with on our Website.
(ii) TikTok Pixel: Placed by TikTok (operated by TikTok Technology Limited), this Device Data Collection Tool monitors on-site actions (such as viewing a specific product, adding items to a cart, or completing a checkout) to provide measurement services, attribute sales, and deliver highly personalised ad targeting to TikTok users based on their interactions with our Website.
(iii) Google Ads & Remarketing Tags: We use Google tracking technologies to serve targeted advertisements across the internet via the Google Partner Network. Google and other third-party vendors use these cookies for ad personalisation, serving ads based on your past visits to our Website (remarketing), and for creating "similar audiences" to reach new potential customers who share browsing habits with our existing visitor base. No personally identifiable information is passed to Google during this process.
(iv) Pinterest Tag: Placed by Pinterest, this conversion tag tracks your interactions on our Website (such as browsing specific shoe styles or adding an item to the shopping cart) after clicking or viewing a Promoted Pin. This allows us to optimise our visual-first commerce campaigns, measure ad return on investment, and build targeted Custom Audiences on Pinterest based on your demonstrated interests.
CONSENT AND COOKIE PREFERENCES.
When you first visit our Website, you will see a cookie consent banner that lets you accept or reject non-essential cookies and manage your cookie settings.
In accordance with applicable UK and EU data protection laws, we place Analytics and Marketing/Advertising cookies (such as the TikTok and Facebook pixels) only after you have provided your explicit consent through this banner.
You can review, modify, or completely withdraw your consent at any time by clicking the "Cookie Preferences" link located in the footer of our Website.
THIRD-PARTY PROVIDERS WE USE.
We use third-party service providers that deploy cookies, pixels, and tracking tags on our Website to assist with analytics and marketing. To understand how these platforms handle your data or to opt out of their tracking directly, you can visit their respective privacy portals listed below:
(i) Google Analytics (Analytics): You can view the Google Privacy Policy at https://policies.google.com/privacy and review how Google uses data from sites or apps that use their services at https://policies.google.com/technologies/partner-sites. To block Google Analytics tracking across the web, you can install the official Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
(ii) Google Ads & Remarketing (Marketing): You can manage your Google advertisement personalisation settings and view their cookie terms at https://policies.google.com/technologies/ads.
(iii) Meta / Facebook Pixel (Marketing): You can review how Meta manages advertising data and adjust your personal ad preferences by visiting the Meta Cookie Policy at https://www.facebook.com/policies/cookies.
(iv) TikTok Pixel (Marketing): Data is shared with TikTok Technology Limited (Dublin, Ireland). You can review TikTok’s data collection practices by visiting the TikTok Privacy Policy at https://www.tiktok.com/legal/page/eea/privacy-policy/en.
(v) Pinterest Tag (Marketing): You can view the Pinterest Privacy Policy at https://policy.pinterest.com/en/privacy-policy and manage your personal tracking and personalisation settings directly at https://www.pinterest.com/settings/privacy.
(vi) Klaviyo / Mailchimp (Communications & Website Functionality): These automated platforms deploy functional cookies to operate newsletter sign-up pop-ups, remember items left abandoned in your shopping cart, safely deliver email or SMS marketing messages, and track campaign engagement based on your explicit marketing consent.
DISABLING COOKIES VIA YOUR BROWSER.
In addition to using our on-site cookie preferences tool, you have the option to accept or decline the use of cookies at any time by changing your internet browser settings. On most web browsers, the “Help” portion of the toolbar will instruct you on how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.
Please note that we recommend you do not completely disable cookies; doing so will directly affect essential website functionalities and interactive features, such as maintaining your login session, saving items in your shopping cart, and moving smoothly through our checkout.
CLEARING COOKIES.
You can periodically clear the cookies stored in your browser cache at any time to remove our cookies as well as those installed by other websites. If you clear your cookies completely, your stored preferences on our Website will be wiped, and you will be presented with our cookie consent banner again upon your next visit.
VERSION OF THE COOKIE POLICY.
The latest update of the Cookie Policy of Untamed Street was made on May 31, 2026.